Department of Business Administration

The Department Of Business Administration

Is for students...

Seeking a comprehensive management education that prepares students for entrepreneurial, professional, managerial and leadership positions in a changing world.

To occupy Leadership/Managerial job roles in the following specializations

Finance Specialization

  • Corporate Finance
  • Corporate Banking
  • Credit Risk Management
  • Asset Management
  • Hedge Fund Management
  • Private Equity
  • Treasury
  • Sales and Trading
Marketing Specialization

  • Competitive Marketing
  • Business Marketing
  • Online Marketing
  • Analytical Marketing
  • Customer Relationship Marketing
  • Advertising Management
  • Product and Brand Management
  • Retailing Management
Human Resourse Management Specialization

  • HR Generalist
  • Staffing Director
  • Technical Recruiter
  • Compensation Manager
  • Employee Relations Manager
  • Employment or Placement Manager
  • Director of HR Training and Development
  • Organisational development and change consultant
Project Management Specialization

  • Retail
  • Logistics
  • Hospitality
  • Transportation
  • Manufacturing
  • Construction
  • Financial Institutions
  • Management Consulting
  • Information Technology
Business Analytics Specialization

  • Data Analyst
  • Big Data Analyst
  • Business Analyst
  • Qualitative Analyst
  • Predictive Modeller
  • Market Research Analyst
  • Business Intelligence Expert
  • Data Analyst SAS Programmer
  • Data Warehousing and BA Architecture

Our MBA program is supported by much updated teaching learning techniques that involve active classroom participation of students and faculties. Our multiple teaching methods involves various activities such as tutorials, seminars, library research, self-study, presentations, group work, case studies, discussions, study visits, project works, and many more are the most regularly used teaching techniques. In all its resource areas the department is equipped with advanced digital technology supported by modern technology that motivates teachers and students to be involved in spontaneous learning.

Our bright & accomplished students, generous & connected alumni and competent faculty contribute to well-placed graduates who are known to create something meaningful that will last.


The Department of Business Administration will be the premier source for Management Education, Workforce Training, Partnerships and Professional Development


  1. To provide a quality education through excellent teaching- learning environment
  2. To inculcate ethics, leadership qualities, communication and entrepreneurial skills for professional development
  3. To inculcate research culture among the faculty and students
  4. To provide knowledge resources for career growth of working professionals
  5. To promote association with leading institutions for enhancing learning opportunities

Our mission is to ensure that our students are transformed positively so that they would, in turn, positively impact our society. In a rapidly changing and increasingly complex environment, we help our students unlock their potential, strengthen their skills, discover their passion and gain the confidence they need to be positive agents of change.

We remain agile and work continuously to make our program better in terms of content, of pedagogical methods, of relevance to employer and participant preferences, and of being in sync with today’s professional demands.

We are proud to offer our students forward-thinking content, delivered by internationally-renowned faculty (i.e. during our students visit to in Singapore & Malaysia) and by our faculty that empowers our students with the right skills set to adapt to the unique challenges that the future will present to many of us.

We look forward to sharing this journey of reflection, discovery and advancement with you!

Dr. PSV Balaji Rao, MBA, Ph.D.
Professor and Head, VVCE-MBA


All events »

Apply Now

    +91 821 4276 281
    Course Duration (years)
    Students Placed
    & 39 SOHO entrepreneurs

    Master of Business Administration

    Program Educational Objectives (PEO’s)

    1. Apply problem-solving skills for ethical management practices in public and private sectors to meet the growing expectations of stakeholders.
    2. Exhibit the ability to take part in team-oriented tasks, discussions, and activities that prepare individuals to work as a team member as well as a leader with cross-functional teams.
    3. Demonstrate global perspectives to recognize and effectively turn international business dimensions into innovative business projects either as intrapreneur or entrepreneur.

    Program Outcomes (PO’s)

    1. Apply knowledge of management theories and practices to solve business problems.
    2. Foster Analytical and critical thinking abilities for data-based decision making.
    3. Ability to develop Value based Leadership ability.
    4. Ability to understand, analyze and communicate global, economic, and legal aspects of business.
    5. Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.
    6. Ability to demonstrate social responsiveness and ethics.

    Scheme and syllabus

    Teaching Staff

    The department faculty are respected pioneer in their disciplines and their research can be found in leading academic journals and conference proceedings. At the same time, they are extremely generous with their student, which lead students to achieve their career objectives. The combination of high quality research, real-world experience and intense commitment to student success gives the VVCE-MBA department its distinguishing intellectual vitality.

    Dr. PSV Balaji Rao
    Professor and Head MBA, Ph.D.
    Dr. R. Jagadeesh
    Professor & Dean M.E., Ph.D. (IIT, Bombay)
    Dr. J Madegowda
    Professor B.Com., M.Com., Ph.D.
    Dr. Lakshmi P
    Associate Professor MBA, PhD.
    Dr. Bhavanishree Arepalli
    Associate Professor MBA, PhD.
    Dr. Somashekhar I C
    Associate Professor MBA, PGDOM, PGDIBO, EPMA, Ph.D
    M. B. Shravan
    Assistant Professor B.Sc, MBA
    Archana N
    Assistant Professor B.E., MBA
    Assistant Professor B.Com., MBA, Ph.D.
    Srinath B V
    Assistant Professor BBM, MBA
    Jaiganesh M N
    Assistant Professor B.E., MBA
    Shwetha G Y
    Assistant Professor B.Sc., MBA
    Ravichandra K K
    Placement Officer B.Com, MBA
     Dr. Aashish
    Assistant Professor B.E., MBA, Ph.D
    Assistant Professor Msc., MBA, Ph.D
    Haris A W
    Adjunct Faculty

    Non-Teaching Staff

    Manjegowda H S
    Jr. Programmer M.Sc (IT)
    Kiran A J
    SDC, Office

    Business Application Software Lab

    Fin Lab

    Seminar Hall

    Open-air Theatre



    Industry Academia Board (IAB)


    The IAB is constituted with the aim of bridging the gap between industry and academics, in this regard eminent academicians and prominent resource persons from industry are the members of IAB.
    Sl. No. Name Designation Organization Member
    1 Dr. PSV Balaji Rao Professor and Head Dept. of Business Administration, VVCE, Mysuru Chairman
    2 Balasubramanian Vice President – Operations Sanria Engineering And Consulting Pvt. Ltd., Mysuru Member
    3 Sanjay Srinivas Murthy Co-founder and Director Silicon Road (India) Pvt. Ltd. , Mysuru Member
    4 Dinesh T Chief Operating Officer Supreme Pharmaceutical Mysore Pvt. Ltd., Mysuru Member
    5 Prashanth Nuggehalli Chief Architect Virtuele Inc., Mysuru Member
    6 Mahesh K P Officer HR & Admin Transferet Relocations Services Pvt. Ltd. Member
    7 Punit Senior Chartered Global Business, Bangalore Alumni Member
    8 Mohammed Fahad HR Manager SAP labs India Pvt. Ltd., Bangalore Alumni Member
    9 Omprakash V N Senior Associate Societe General GSC, Bangalore Alumni Member
    10 Dr. Kandappan Balasubramanian Professor Faculty of Social Science and Leisure Management, Taylor’s University, Malaysia Member
    11 Dr. Lakshmi P Associate Professor Dept. of Business Administration, VVCE, Mysuru Member
    12 Dr. Somashekhar I C Assistant Professor Dept. of Business Administration, VVCE, Mysuru Member

    Industry Skills Councils (ISCs)


    • Provide integrated industry intelligence & advise to the department council on student development and skills needed.
    • Actively support the development, implementation & continuous improvement of high quality training.
    • Provide independent skills & training advise to students & faculty.


    Sl. No. Name Designation Organization Member
    1 Dr. PSV Balaji Rao Professor and Head Dept. of Business Administration, VVCE, Mysuru Chairman
    2 Haris A W Global Head HR Sanria Engineering (P) Ltd., Mysuru Secretary Member
    3 Vibhu Kashyap H HR Manager White Clarke India Pvt. Ltd., Mysuru Member
    4 Hemanth Kumar M Associate Manager H R Thought Focus, Mysuru Member
    5 Goutham B M Assistant Manager Radico Khaitin Ltd., Mysuru Member
    6 Suresh M N Director – Marketing & Operations iSoty Software Services Pvt. Ltd., Mysuru Member
    7 Col. M R Shreesha OB Trainer PEGASUS, Bengaluru Member

    Contact us

    Get in touch with us. We are always happy to help you out

    Dr. PSV Balaji Rao
    Professor & Head
    Department of Business Administration
    Vidyavardhaka College of Engineering
    P.B.No.206, Gokulam III Stage,
    Mysuru – 570002, Karnataka, INDIA
    Phone: +91 821 4276 281

    About the Research Center

    Our Research center provide intellectual meeting place for research scholars and is committed to producing and promoting high quality research that is applied and applicable, and relevant to the needs of the business community.

    Our PhD programme is highly interactive, creating many opportunities to interact with faculty, industry, and co-students, both formal and informal offering a supportive environment to pursue research. On enrolment as full time scholar, you will be funded to attend appropriate conferences and workshops, both national and international based on Ph.D. regulations of our research center.

    Research center is engaged in a wide range of activities including

    • Running a regular events like MDP/FDP/Seminars/Conference..etc
    • Hosting, visiting or independently funded research fellows
    • Applying for major funding
    • Publishing a working paper series

    For further enquiries, email us at

    Research Supervisors

    Sl. No Name of the Research Supervisor Department Area of research
    1 Dr. PSV Balaji Rao Business Administration General Management / Human Resource Management
    2 Dr. Lakshmi p Business Administration Marketing
    5 Dr. Somashekhar I C Business Administration Marketing & Supply Chain Management
    6 Dr. Vinay K B Mechanical Engineering Industrial Management

    Research Scholars

    Sl. No

    Name of the Guide


    Type of Registration

    Name of the Research Scholar

    Title of Thesis


    Dr.  P S V Balaji  Rao


    Full Time

    Shravan A V Creating an Enabling Environment for Women Entrepreneurship – A study on selected districts in Karnataka



    Part time

    Vijayalakshmi Urs K A study on Employee Turnover among Gen Y workforce of Indian Software  Industry



    Part Time

    Kiran Kumar K V A predictive model of Equity Valuation for Retail Investors in Indian Capital Markets



    Part Time

    Ramya T J A study on changing role of HR in Indian Banking System to Derive Customer Satisfaction



    Part Time

    Girish K A study on Power struggle and its impact on Team Management in selected manufacturing companies in Karnataka State


    Dr. Lakshmi P


    Part Time

    Bhavani B S A study on evaluation of multi management standards of selected government hospitals in Hassan District from the perspective of patients satisfaction



    Part Time

    Vachan C Awareness of famers about organic farming in Karnataka



    Part Time

    Ichha J A study on the influence of blogs on consumer behavior and pattern among women with special reference to Karnataka


    Dr. Somashekhar I C


    Part Time

    Geetha V Impact of HR Policies and practices in warehouse organizations performance with reference to Blue Collar Workers



    Part Time

    Ramesh Role of Behavioral Finance in the changing the investment pattern of Individual employees (Public and Private) in Urban areas.



    Part Time

    Tejaswini Impact of AI on HR in IT sectors


    Dr. Vinay K B


    Part Time

    Deepthiamith A study and Development of cognitive solutions for professional and personal life balance among working women

    Admissions for 2021-22 now open.
    CET Code: E071 | COMED-K Code: E147
    Apply now